141-Key Extended Stay Asset with Strong Revenue Performance
Proven Revenue Performance – Studio 6 Rosenberg generated over $1.8M in top-line revenue in 2024, demonstrating strong demand in the extended stay segment.
Robust Profitability – With a Net Operating Income (NOI) of $836K, the asset delivers an impressive 45% flow-through, signaling operational efficiency and strong cash flow.
Turnkey Asset with Recent Renovations – The property underwent a comprehensive $2.16M renovation in 2022-2023, minimizing near-term capital expenditures and positioning the hotel for long-term success.
Comprehensive Property Renovation - 2.16M in CapEX
Guestroom Upgrades:
Full bathroom remodels, including new tubs, plumbing, vanities, and toilets.
Fresh paint, new flooring, modern furniture (FF&E), mattresses, TVs, and appliances.
Upgraded electrical and plumbing systems, new locks, and PTAC units for improved comfort.
Lobby & Common Areas:
Enhanced flooring, millwork, and new furniture.
Upgraded lighting, refreshed restrooms, and modernized front facades.
Exterior Enhancements:
Fresh paint, stucco repairs, improved signage, and new landscaping.
Parking lot resurfacing and upgraded outdoor lighting for safety.
Pool & Outdoor Amenities:
New pool equipment, resurfaced plaster, and updated decking
Asset benefits from high average length of stay, minimizing turnover costs and enhancing operational efficiency.
Attractive Upside Potential
Revenue Growth Opportunity – Potential to optimize ADR (Average Daily Rate) and RevPAR through targeted revenue management strategies.
Operational Efficiencies – Further NOI growth potential through cost optimization and continued performance enhancements.
Market Tailwinds – Increasing demand for extended stay accommodations in the Houston MSA supports long-term asset appreciation.
Strategic Location in Rosenberg, Texas
Studio 6 Rosenberg is strategically situated in Rosenberg, Texas, a city within the rapidly expanding Houston–The Woodlands–Sugar Land metropolitan area. This prime location offers investors access to a dynamic market characterized by robust economic growth and a diverse demographic profile.
Local Attractions and Demand Generators
Fort Bend Epicenter: Opened in August 2023, this 230,000-square-foot multi-purpose arena hosts concerts, sports events, and conventions, attracting significant visitor traffic to the area.
Historic Downtown Rosenberg: Renowned for its unique shops, restaurants, and cultural venues, the downtown area serves as a focal point for tourism and community events, enhancing the city's appeal to visitors.
Brazos Town Center: A major retail hub offering a variety of shopping, dining, and entertainment options, drawing both locals and tourists.
Major Employers in the Area
Manufacturing and Distribution: The city is home to several manufacturing and distribution centers, providing employment opportunities and supporting economic growth.
Healthcare Services: Medical facilities and healthcare providers in the area offer essential services and employment, contributing to the community's well-being.
Fort Bend County: A Hub of Affluence and Diversity
Fort Bend County, where Rosenberg is located, is recognized as one of the most affluent counties in Texas and the nation. In 2015, it became Texas's wealthiest county, with a median household income of $95,389 and a median family income of $105,944. The county's affluence is attributed to its strategic location near Houston, attracting a highly educated workforce and fostering economic development.
Demographic Diversity
Fort Bend County is celebrated for its cultural and ethnic diversity, being one of the most diverse counties in the United States. This diversity enriches the community, fostering a vibrant cultural scene and a wide array of culinary and artistic experiences.
Conclusion
The strategic location of Studio 6 Rosenberg in Rosenberg, Texas, combined with the economic strength and diversity of Fort Bend County, presents a compelling investment opportunity. The proximity to local attractions, major employers, and a thriving community enhances the property's potential for sustained occupancy and revenue growth.
